The Spicy Biker is an Indian street food business with two motorbike loving owners who craved something different to promote their business through merchandise.

When Soneeta contacted me, she had an idea in mind for me to bring to life. A character named “Bhaji Boy” who loves motorbikes and curries, as well as being inclined towards some more “laid back” past-times.

After creating a few different options we settled on an arrangement featuring the beaming mascot, riding his chopper without a care in the world.

See below for a few of the initial draft ideas.