With a variety of options at hand and free rein given to me by George, there was unlimited potential to create an attractive logo for the business.

After conceptualising a whole page of ideas, including friendly faced fireplaces and axe based insignias, it came down to the title; Just Logs. A simple block of wood as a logo and the words Just Logs, with “properly seasoned hardwood” sandwiched between. Making use of negative space, our minds fill in the gaps and make out the silhouette of the wood block next to the wordmark.

George needed the logo to fit on shirts, caps, his van and business cards and I was happy to oblige. The wordmark works well solo and George has flexibility to use with or without the extra “log” logo mark.