Backpocket
Club
THE BRIEF
As a Digital & Social Marketing business, Backpocket Club needed new branding to communicate their position as a rebel in the industry. We needed to position them as a professional, go-to brand for digital marketing & social media management.
The name derives from having “a million people in your back pocket”, and the business serves to deliver experts that can provide solutions for client’s; photography, design, music, social media management and more.
Owner Nath had a clear vision for an industrial, modern feel that would work alongside grungy textures and a simple colourway.
Photograph used in this mock-up courtesy of Tom Joy www.tomjoy.co.uk
THE SOLUTION
Upon our discovery call, I isolated specific style choices that worked to fit Nath’s preferences, presenting Backpocket Club as a stylish and efficient creative workhorse.
With a combination of brutalism & utilitarian design choices for the overall branding, I set to combine the multiple aspects of Backpocket Clubs offerings to create a succinct logomark.
1. COMMUNICATION
Speech Bubbles showing the importance of communication; between Backpocket and client, Backpocket and their many varied & talented professionals, as well as the key focus - delivering consistent, brand relevant updates to the client’s audience through social media.
2. MEDIA
Digital Media encompasses many visual formats. The advent of social media, with images, reels, and videos proving the mainstay of the medium. Backpocket Club has the ability to provide visual media professionals i.e. videographers, photographers and graphic designers. The “eye” image clearly signifies to the viewer that BC is focussed on the visual, as well as having a watchful eye out for new talent, and ideas. This icon can be used as a mini-logo or stamp when using on social media or smaller formats.
3. CONNECTION
With a focus on connecting talented individuals to provide services under the Backpocket Club banner, a theme of connectivity should be at the forefront. These parallel, winding, curved lines signify that link; ending at an identical destination, whilst following their own unique, tandem path. The parallel lines (when straight) also resemble the “timeline” present on many visual/audio editing softwares.
I opted for a clean colour palette of contrasting black and white and a bold, burnt orange. These choices combine with the block shapes of the logo to communicate themes of modernity, professionalism and efficiency.
For the Wordmark, I took influence from the utilitarian and brutalist leanings, as well as some industrial Mad-chester vibes. I adjusted the leading of existing font “Forma DJR” which makes for a clear and succinct read.
Photograph used in this mock-up courtesy of Tom Joy www.tomjoy.co.uk
For copy and text in branding, a Grotesque non-serif font was decided, as the heavy and tall letterforms would serve to add structure and bold contrast when overlayed on simple colour backgrounds, or alongside photography, (courtesy of Backpocket collaborator & photographer, Tom Joy) giving the team at Backpocket Club simple and effective options when creating their own copy and designs.
SERVICES
Brand Design
Logo Design
TESTIMONIAL
“Dan did such a great job of listening to the brief, outlining the logo process and handing everything over. Has been the only designer to really take care and talk through the whole process, discuss why decisions have been made and show genuine expertise in design!”